Eros Blog

Eros Adult Advertising Real Time Bidding Platform is live!

In January 2014 we launched our real time bidding platform for exit traffic on the Eros Guide network of sites. If you would like high quality traffic for your cams. dating, shopping or other site, sign up for an account at:  https://admin.erosadultadvertising.com/public/advertiser-signup.html

We look forward to having you listed on the Eros Guide.

Contact us if you have any questions about advertising on the Eros Guide.

Shawn
Eros Guide Staff

 

Eros Guide at the Phoenix Forum

The Eros Guide had a great Phoenix Forum this year and met with some great affiliates and partners. We added some great new advertisers to our real time bidding platform and we look forward to seeing how their campaigns perform on the sites. We also made some great connections on some future white labels that our adult entertainer advertisers will be very excited about so we looking forward to launching those portals in the coming months.

New 300×250 Banner zone for high quality mobile traffic

WE have replaced our old 300×250 mobile banner exit traffic zones with a higher visibility 300×250 zone. So far, its showing over double the CTR of its desktop counterparts so if you have a mobile friendly site, we highly recommend this new zone.

Niche Webcam Traffic available!

New!!

More than 8M monthly impressions plus hard text links available starting immediately in the following niches:

* Shemale
* Gay
* BDSM/Fetish

First come, first serve!

This traffic has not been available in several years!

Please contact Dena-Renee ASAP to take advantage of this offer.

Revshare or Per Order?

If I had a nickel for every time someone asked, “Which should I use: revshare or per order?”… well, let’s just say I’d have a lot of water bottles full of nickels. It really is an often asked question with proponents on either side certain they have the right answer. I know the REAL answer and here it is: Which payout type to use depends on your traffic, your business needs, which affiliate program you’re considering, what ad type you’re using, what options you have, and so much more. The answer is that there IS NO ANSWER. You need to test and compile data and then test and compile data some more.

Part of the issue is that the answer to this age old question is related not only to financial results but to a host of other concerns. How trustworthy is this company? How long will they continue to pay rebills? What if they change billers? What if there’s a glitch in their software? What if they go out of business? How well will the site I am promoting rebill? What if they’re really good at converting but not retaining? What if they suck at converting but retention is high? Are they going to change my terms if I decide to send my traffic elsewhere?

Making the issue more difficult to figure out is that a lot of companies won’t provide good data and who has the time to crawl through mountains of information to make the simple determination of whether or not they would have been better off going with revshare instead of per order? Most of us are hard-workers dedicated (addicted?) to the zany adult industry and we juggle multiple jobs while wearing multiple hats. It’s just not worth the time.

I decided to take the time to crunch some numbers for one of the programs we promote. We have been sending traffic to AdultFriendFinder since December 1997. We have sent traffic both to the revshare and per order models so I have a lot of data to sort through. This process was made more difficult by the lack of an export feature in their system… but I digress.

It is very difficult to extrapolate a real honest-to-goodness comparison for a few reasons. First of all is the inability to separate new orders from rebills in the revshare data. Secondly, I’m not going to take the time to gather data related to specific genres promoted and where on our sites the promotion may have been any given month so in some instances the revshare placements may have been better quality than the per order placements, and vice-versa. But most importantly, the conversion ratios on AdultFriendFinder have clearly decreased over time making it impossible to determine a uniform average to apply across the board.

That being said, here are the overall results. I hope you find something useful in this data and are able to apply it when making your own decisions about what types of programs to promote.

Revshare Program
o Promoted 118 months
o Overall conversion ratio unique to free – 1:22
o Overall conversion ratio free to paid – unknown
o Overall revenue per unique – $0.46
o Overall revenue per free member – $11.47

Per Order Program
o Promoted 26 months
o Overall conversion ratio unique to free – 1:39
o Overall conversion ratio free to paid – 1:6
o Overall revenue per unique: $0.37
o Overall revenue per free member: $14.64

Eros is looking for programs to power a TVTS / Shemale Cams White Label

To monetize our large amount of high quality TVTS/ Shemale traffic, Eros is looking for programs to power a TVTS / Shemale Cams White Label. Please contact us if you have a program that can power a white label.

New Advertising Rates Released!

We’ve got special advertising rates for the holiday season that have just been released to the general public. Get your targeted advertising up on our network quick before space sells out!

Here’s a sneak peek at some of these great rates:

Dating Sites on Female Escort pages – as low as $0.60/CPM
VOD Sites on Shemale Escort pages – as low as $0.40/CPM
Dating Sites on Fetish pages – as low as $0.30/CPM

CLICK HERE to submit your contact form.
CLICK HERE to contact us directly right away.
CLICK HERE to view additional information on our network.

My Eros Guide goes live!

Thanks to all the hard work of many on the Eros team we have officially launched the paid version of Eros Guide which can be seen at www.myerosguide.com.

This project will offer many ways to slice and dice Eros traffic to better serve all of our advertisers current and future, as well as opening up new integration potential.

Congrats to all the hard workers on the team and congrats to our advertisers and viewers who have given us feedback and ideas for new projects such as these over the past 12 years of our existence!

Eros Guide Gone Mobile!

The Eros Guide is happy to announce the launch of our mobile directories. Every market we serve now has a mobile site as do the Eros homepages and Shemale Portal! Banner and text link advertising is available on these pages so if you have a need for mobile traffic let me know.

These mobile friendly sites offer surfers an improved Eros experience while visiting from their portable devices and also offer our affiliates and advertising partners a chance to take advantage of our mobile traffic. We are automatically redirecting mobile users to these pages and the response thus far has been overwhelmingly positive.

Please take a peek and let us know what you think! If you would like to get your mobile sites advertised hit me up for current offers.

http://m.eros.com
http://m.eros-guide.com
http://m.erostranssexuals.com

Eros Guide Mobile

Eros visits Internext

Eros will be visiting Hollywood this summer – no, we’re not looking to make it in the movies – we’ll be sweating with all our adult industry pals in good ol’ Florida. This is a great opportunity to talk to us about your website and how Eros could be the next great marketing tool for you!

Additionally, we will be sitting down with individual webcam companies to discuss an upcoming venture. If you’re a cam company that hasn’t been on my radar, don’t be shy! Hit me up to discuss how we can market your sites in a new way.